Client: Synergy World
Toilet humor –literally.
Parent company Satellite Industries, established in 1958, has become the world leader in the portable sanitation industry with sales in over 75 countries and estimated annual US revenues near 100M. Their premium product division, Synergy World, initially selected me to set a new look for a series of collateral pieces. With the success of the first project completed, the executive team quickly handed me the responsibility of strategizing and producing deliverables ranging from trade publication ads to nationwide product launch campaigns.